ABOUT THE BRAND
Little Squiggle was founded with the mission of bringing circularity to the children’s toy industry. In a space often driven by excessive plastic waste, they create thoughtfully designed toys meant to never see a landfill. Teresa Giovannoli, founder & chief engineer, believes that play should be intentional, joyful, and better for the next generation.
WHAT WE DID
We partnered with Little Squiggle to bring their mission-driven brand to life through a custom website experience designed to feel playful and purpose-led - creating a pre-order experience that drove pre-launch revenue. Our goal was to create a digital presence that clearly communicated the brand's commitment to sustainability while making Little Squiggle approachable for families. We helped translate their vision into an engaging online experience that reflects the heart behind the brand.
