How To Hone Your Online Community Through Their Inbox

As a business owner, you understand your brand is more than the product it puts its name behind. Your customers, fans, supporters and online community help create a brand for what it is. Once you have defined your niche and who you are speaking to, it’s important to cater to them.

Attract the right subscribers from the beginning by organically growing your list from the start. Purchasing into a large email subscriber or giveaway list can be seen as a red flag on your account and might funnel your emails into subscribers’ spam. Focusing only on your target market, and use lead magnets that speak to the subscribers you want to appeal to. 

You can start a brainstorming session by opening a few emails in your own inbox that catch your eye. Are they offering a discount, free product, or download? Ask yourself, what can you offer as a brand that sets you apart from other brands and intrigues your clientele?

Create the kind of content your audience loves and make it easy to share. Be sure to include relevant content such as timely reminders and/or related events in the area. Add a call to action such as “share with a friend” or “invite a friend” to encourage even more sharing. 

Spotlighting other business owners or brands is a great way to create original content that increases audience's eyes and creates connections. You can also repurpose content from your blog, pulling out quotes and enticing readers, or Instagram, encouraging subscribers to click, like, and share on other platforms. 

Keep up content that keeps them coming back by continually reviewing data and making tweaks to your content strategy as you learn more about the habits of your customers and customers-to-be. Pay attention to which sort of content gets clicked the most and change it up often. Create a data tracker to keep up with this over the months to get a visual that with help lead you in the right direction. 

The right email can make or break a relationship - keep their cursor off the unsubscribe button by honing your online community first.